Visibility grows across the life sciences value chain, 8. But there doesn’t need to be tension between traditional medicines and digital technologies, said Kuldeep Singh Rajput, CEO of Biofourmis, a Boston-based company specializing in digital therapeutics and virtual care. Precision imaging analytics technology known as radiomics will see increased adoption in 2021 and will be incorporated into drug development strategies and clinical trials management, according to Rose Higgins, CEO of HealthMyne. The clinical trial companies need to know about the technology challenges and trends while conducting a trial. Pressure will mount to unblock clinical trial bottlenecks, 2. To future proof business, pharmaceutical companies must easily adapt and scale with a platform that supports modernized integrations. “In 2021, we will see an increasing number of drugs developed in conjunction with digital therapeutics (DTx) solutions,” Rajput predicted. “Nobody expected so much push back about wearing a mask. When you really dig into what’s going on in pharma, five trends are driving transformation this year. Having already proven how AI can be leveraged to make data-driven decisions faster and ramp up R&D, drug developers are now discovering a limitless range of novel and beneficial uses AI can have in an incalculable number of new pharma contexts. The primary mission of the journal is to become the premier source of high quality research from whole of the world. Get the latest stories from The 360 Blog, every week. Use artificial intelligence (AI) to predict which patients are most likely to stop following medication regimes and suggest intervention methods. Learn what to expect! It turns out, a lot that’s good. Anderson, president of CCT Research, a clinical research network. Salesforce values your privacy. TIPS Advisory Board. “Once the agent is approved and marketed, the DTx will be prescribed as companion therapy.”, 7. While the “nichebusters” concept has some history, growing progress in precision medicine will make it easier for pharma companies to ensure they have “the right patient or patient population for [their] targeted therapy.”, As the number of drugs entering the market increases along with pricing and market-access pressures, Reed expects to see progress in pharmaceutical companies’ ability to make value-based assessments based on “real-world data to support drug access, product brands and so forth.”, After smartphones had been around several years, a handful of influential digital-savvy physicians began to boast that they prescribed more apps than drugs. In 2020, the pharmaceutical industry continues its transition to value-based outcomes and a focus on gathering more real-world evidence. Copyright © 2021 WTWH Media LLC. But looking ahead, they may find more competition from private equity firms. Pharmaceutical companies want to understand how patients respond to therapies and identify subpopulations to ultimately improve health outcomes. Jennifer Turcotte is Director, Global Life Sciences Industry at Salesforce. Priorities for drug developers will continue to shift, Next year, drug developers’ priorities will continue to evolve in meaningful ways, predicted Reed of Linguamatics. Global decentralized studies will become a standard clinical trial design approach, 3. They will move to “just-in-time, ‘made-to-order’ personalized treatments,” he predicted. All rights reserved. Nine pharma trends for 2020 January 14, 2020 Sarah Rickwood looks back at how pharma changed over the last decade and what this might mean for the industry in 2020. Reed also expects growing traction for AI and machine learning tools and digital health initiatives in the coming year. © Copyright 2021 Salesforce.com, inc. The industry will see continued growth in research for drugs and understanding of rare diseases, she said. Organ-on-a-Chip, a cutting-edge technology that can emulate the physiological environment and functionality of human organs on a chip for disease modeling and drug testing, shows great potential for revolutionizing the drug development pipeline. Norway investigating deaths of 23 individuals who received COVID-19 vaccine, Here’s what molecular shape can tell you about pharma innovation, 3 notable types of innovative drugs from 2020, Phastar wins investment from Charterhouse Capital Partners. Leaders will center strategies on outcomes by conveying the value of medications to providers, forging strong partnerships with payers, and establishing direct patient relationships. The proliferation of life sciences data on social media exacerbates the challenge of integrating and making sense of diverse data sets. Increased focus on precision dosing and monitoring of specialty drugs, Adverse drug events (ADEs) cause more than 770,000 injuries or deaths in U.S. hospitals each year, according to a study in the, Journal of Informatics in Health and Biomedicine, . One trend driving this shift is the rise of remote healthcare and telehealth during the pandemic, which heightened the need for “more innovative data capture at the patient end but also data reuse at the healthcare end,” Reed added. This includes open lines of communication, advice, resources, and support for the duration of a patients’ participation in a clinical trial through their ongoing therapeutic journey. The use of analytics-driven patient monitoring also supports “alerting clinicians to any clinical decompensation that could signal an issue with the drug or another health problem that needs to be addressed,” Rajput added. But there will also be surprises, Fu said, just as there was with the pandemic in 2020. Enhancing patient engagement means creating opportunities for closer connections. Additionally, whenAI is used to analyze and garner insights from that data, R&D is accelerated, clinical trials are optimized, and patients achieve expected outcomes. The pharmaceutical and packaging industry has a symbiotic relationship and is notably shaped and driven by various trends. The unprecedented nature of the pandemic makes it challenging to anticipate what impact the virus will have next year. The issue of drug pricing is always in the news, but it has … Once regarded as costly gimmicks, artificial intelligence (AI) applications are rapidly becoming prime drivers of efficiency for forward-thinking pharma companies. The pharmaceutical industry has been desperately searching for efficient drug discovery methods. 7 In 2017, a major cyberattack affected manufacturing and other operations of a large pharmaceutical company, costing US$1.3 million in losses. International Journal of Current Trends in Pharmaceutical Research is an open access bi-monthly online journal. also anticipates that pharmaceutical companies will place an early emphasis on precision dosing during clinical trials related to drug development. Goswami also anticipates that pharmaceutical companies will place an early emphasis on precision dosing during clinical trials related to drug development. “In 2021, we will see an increasing number of drugs developed in conjunction with digital therapeutics (DTx) solutions,” Rajput predicted. Patients can access disease and drug details, treatment education, and medication training easily from any device. Underpinning that model, drug makers will rely on “automation and AI- and blockchain-centric platforms that can link up with hospital systems to quickly get data about patients,” Paralkar said. “It’s a fundamental shift in continuous efforts to ultimately improve care and reduce healthcare costs,” he said. 3D Printing. Know more about the Editor of Trends in Pharmacological Sciences. “When these issues are flagged, clinicians are able to intervene to prevent a potential medical crisis.”. Expect to see growing traction of “nichebusters” rather than the old-fashioned blockbuster model, Reed predicted. Earlier this year, there was a surge in large pharmaceutical companies acquiring biologics and therapy companies. “These focus areas will materialize in study designs as hybrid decentralized approaches that support global programs,” Reites said. Fremont, CA: The pharmaceutical and packaging industries are spurring and inspiring innovation and advances, additional to being influenced by the related external factors. Also, non-therapeutic solutions that accompany therapies keep pharmaceutical companies competitive: for example, a mobile medical app for early screening or diagnosis or an app used for adherence in clinical trials. “Sponsors and CROs will continue to be eager to bounce back and accelerate the drug development process after significant delays caused by the pandemic,” Reites said. “Vaccines are not going to be widely available for months. But there doesn’t need to be tension between traditional medicines and digital technologies, said Kuldeep Singh Rajput, CEO of Biofourmis, a Boston-based company specializing in digital therapeutics and virtual care. “There are so many unknowns.”, There are known unknowns and unknown unknowns at work, to paraphrase former U.S. Secretary of Defense Donald Rumsfeld. Radiomics will gain ground in drug development and clinical trials, 4. And there’s an increasing emphasis on pharmaceutical companies to price therapies based on outcomes. Unifying data across provider, patient, and partner information on a common platform gives all stakeholders a single view into valuable operational and customer insights. Get to know the Advisory Board of TIPS. Real world evidence, patient centricity and new digital experiences are among the top 15 trends set to change clinical research and treatment commercialisation in 2020, according to … The Pfizer-BioNTech SARS-CoV-2 vaccine’s requirement to be stored at –70 °C has highlighted the cold-temperature-controlled supply chain’s importance. The data proliferation has “created a wealth of opportunities for life science companies seeking to advance drug development and gain deep insight at all stages — from discovery to development and the delivery of therapeutics in the clinic,” said Jane Z. Reed, director of life sciences at Linguamatics, an IQVIA company. To learn more, visit our Privacy Statement. “Time constraints for personalized patient treatments driven by the cold-chain nature of costly drugs with time in and out of refrigeration makes requirements more stringent for the traceability of the chains of identity and custody along the entire supply chain,” Paralkar said. Pharmaceutical companies are increasingly outsourcing their R&D activities, including early-stage research programs, to third party organizations -- academic institutions, biotech startups, and private contract research organizations (CROs) -- as a means to stay … Even if the life science industry hadn’t been rocked by COVID-19 earlier this year, it still would have had some major trends with which to contend. Life sciences companies are prime targets for cyberattacks due to high revenues, extensive spend on R&D and operations, sensitive intellectual property, trade secrets, and reliance on technology. “Studies will embrace decentralized trial approaches as design options earlier in the clinical trial planning process,” Reites said. “In 2021, technology-enabled clinical research with a more global focus will become a standard clinical design approach.”. 8 “These AI-powered analytics will enable drug developers to gain deeper insights from medical images than previously capable, driving accelerated therapy development, greater personalization of treatment and the discovery of new biomarkers that will enhance clinical decision-making and treatment,” said Higgins. “If you’re making a therapeutic for one specific customer, the supply chain becomes a ‘size one’ — you need to order just enough supplies/ingredients, and they have to be delivered at just the right time and place,” he added. Salesforce.com, inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States, Please read and agree to the Master Subscription Agreement, How Automation Eliminated Thousands of Unanswered Customer Service Calls for This Financial Institution, How 5G Will Impact Healthcare, Retail, and Manufacturing in 2021, 7 Tips for Working Parents (and the People Who Manage Them) During a Crisis, 2020 Wasn’t All Bad — Really — Here Are 6 Incredibly Positive, Powerful Takeaways, With Disinfectants in Tight Supply, De Nora Water Technologies Uses Analytics To Deliver To Those in Need, The Pandemic Already Cost $12 Trillion: Global NPOs Are Tapping Industry for Another $5 Billion To Stop It, How Frito-Lay Worked Its Way Into 94% of U.S. Here, we asked several experts to predict the trends that will be most relevant in the coming year. The COVID-19 pandemic has underscored the need to optimize clinical trial processes. Providing additional value-added services and support provides pharmaceutical companies an opportunity to overcome this perception. Advanced analytics and machine learning will streamline remote patient monitoring, allowing the physicians to “optimally titrate their drug dosage,” Rajput said. Get the latest news and articles on Pharma & life sciences Industry provides complete picture of Pharma & life sciences business analytics, analysis to turn into busines result, advice on … Creating new value. “As the focus continues on reducing harm from ADEs, we will start to see an increase in precision dosing and monitoring of specialty drugs, especially for those with narrow therapeutic indexes and wide variations in drug response,”. 2019 was a watershed year for the life sciences industry, with topics such as Industry 4.0, digitalisation, Internet of Things (IoT), advanced analytics and cyber security at the forefront of trend discussions. But that’s the 30,000-foot view. Chief Growth Officer, PepsiCo Foods North America, Michael Lindsey, shares the secret behind snacking in the COVID age. All Rights Reserved. Pharmaceutical companies must now deliver value beyond therapeutics while continuing to help patients. Private equity adds competition. JGTPS was started in … The pandemic has forced a rethink of how to manage clinical trials and treat patients in hospitals and their homes. Bridging the gap between information and operational technology will allow pharma to excel this year. This paper looks ahead to a 2030 scenario to examine the trends revolutionizing the sector; trends that we expect to have dramatic impacts. Adoption of Artificial Intelligence (AI) by pharma and biotech. Similar interconnection is coming to the life sciences field at large. AdventHealth, a Salesforce customer, needed to find digital tools to provide the same level of whole-person care and connection as its in-person health system. “This continuous monitoring and clinical oversight are especially helpful for conditions such as heart failure in which a very low percentage of patients are on guideline-directed therapies, and only about 1% receive target doses of medications,” Rajput explained. For each of these trends, you may have noticed a repeated message: a flexible, scalable solution gives stakeholders the visibility they need to make sure your customers are getting meaningful information at the right time. Global latest trends in pharmaceutical sciences sciences value chain, ” he said AI nowadays, … the industry! Be widely available for months yes, I would like to receive the Salesforce Weekly Brief as well marketing! Technology-Enabled clinical research with a more global focus will become a standard clinical trial design approach 3! 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