Overcoming objections in sales. My emphasis will be more on the ethical lines but can be extended to OTC ranges. An HDA member, PBA Health operates its own VAWD-certified warehouse with more than 6,000 SKUs, including brands, generics, narcotics CII-CV, cold-storage products, and over-the-counter (OTC) products. Studies show that products in end cap displays sell better than the same product in the aisle. If you invest in a monitor, you can create digital signage that easily attracts your patients’ eyes. 2. In 2015, the market generated 46% of global sales. Maximizing Sales in Retail Always Comes Back to the Brand. IDEAS TO INCREASE SALES. Save my name, email, and website in this browser for the next time I comment. It’s a strategy meant to increase the average ticket size and boost sales. They could provide a discount on an in-demand seasonal product or a buy-one, get-one deal. This is applicable especially in case of B2B sales where the salesperson is the influencer for buying behavior. How to Boost Pharmacy Sales Through Merchandising Having a strong pharmacy merchandising strategy is an important and vital aspect of boosting sales. Your one-on-one interactions with patients are one of the best opportunities you have to market your pharmacy services and products. You can also monitor participation in your customer loyalty program. His pharmacy offers patients an anticoagulant service and a sexual health service. Below you will find over 60 ideas from 9 medical professionals and companies to help increase your practice’s revenue. Start a “club” where customers get membership and exclusive invites/access to an evening “session” on a certain health topic, or specialty item that you offer. You may unsubscribe from these communications at any time. In-store marketing is a tool that gives you an advantage over online retailers, especially when it comes to immediate needs and impulse buys. To the seasoned sales professional, though, an objection is an opportunity goldmine. ... Ideas on increasing sales would be highlighted shortly. Amish Patel believes that considering local needs is one major advantage that independent pharmacies have over multiples. Indeed, in the current climate retailers are battling for every last customer. Involve all of the senses in your visual merchandising. The pressure to increase sales numbers has never been higher. For example, areas next to the prescription counter and aisles leading to the checkout registers tend to be higher in traffic. An effective pharmacy layout will display your merchandise to optimize sales. One of your most valuable marketing vehicles is located right under your feet. Always keep your end goals in mind. Increasing by 500 is just unrealistic. These tactics are rarely used in chain pharmacies and, therefore, can make your pharmacy more preferred over your competition. Overcoming sales objections is the key to making the sales. A plan that will help you grow your business, get patients to switch, and increase prescription sales. With that said, let’s dive into the post. Your employees are your most valuable asset. By streamlining the workflow, a pharmacy can achieve a significant reduction in the movement needed to fill each script, enabling the technicians to fill scripts more quickly, which translated into labor cost savings for the pharmacy owner. One of the easiest ways to increase profits is by encouraging your team to engage with patients and customers and be comfortable making recommendations or upselling. For example, areas next to the prescription counter and aisles leading to the checkout registers tend to be higher in traffic. Traditional selling tactics may work not as well as before, so we’ve added new recommendations to help increase your retail sales. Coming up with unique independent pharmacy ideas to market your business should be one of your top priorities. Nine Strategies to Boost Sales of Front-End Products Here are nine effective strategies to help get your customers filling their shopping baskets with more OTC products: Build your customer relationships. This is the first post in a series dedicated to helping you increase your pharmacy’s revenue. Below are 10 simple tips to get your team on track to reach goals and improve your sales performance. Exude a warm and welcoming attitude A warm and welcoming executive can translate into a warm and welcoming club. There’s always a big increase in search traffic for queries including “gifts”, “gift ideas” and “Christmas” around the last three months of the year. In certain circles it seems like the words “profitable” and “health care” should never be used in the same paragraph, let alone the same sentence. If you want to use in-store marketing to boost your vaccine program, sell more pet products, and encourage people to join your loyalty program, that’s fantastic, but don’t run all those campaigns at the same time. Design Store for Sales Take advantage of cross-merchandising strategies and impulse sale opportunities. It may be tough for some people, but if your goal is to increase sales then you need to figure out which sales strategy will be … Sign up to receive the weekly Elements e-newsletter for bonus business tips and advice. In-store marketing doesn’t have to be too complicated—a few well-placed signs will do. Train Your Pharmacy Team to Cross-Sell and Upsell When you teach your staff to upsell or cross-sell, you have a 5% to 20% chance that the customer would buy. While patients are waiting for their prescriptions to be ready, give them something to look at. To help, here are 11 independent pharmacy marketing ideas that can help grow your foothold in the community and increase your independent pharmacy profits: Independent Pharmacy Advertising 1. So here are some ideas: 1. We know this is a tough time for retailers, so we hope you find these tips useful. In-store marketing is one of the least expensive ways to reach your patients. The company is a member-owned organization that serves independent pharmacies with group purchasing services, expert contract negotiations, proprietary purchasing tools, distribution services, and more. Customer service, Efficiency, pharmacy retailers are battling for Every last customer encouraging and motivating the sales at! Stick to it visit are going to feel overwhelmed, and then they stick in... Of cross-merchandising strategies and impulse buys but if you ’ ve come up with unique pharmacy. 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